Important decisions ahead? Target market should be better investigated. What are the competitors up to? And what do the customers really want? Help! Where to find useful information to support the decision making?
Congratulations, you are at the right place! We want to help you to find relevant information about your customers, competitors and market environment, so that you can make the right decisions and succeed.
Information to the point.
Services.
customer intelligence
No company can succeed without customers. Customer satisfaction and loyalty are success factors that have to be looked after and measured consequently.
Customer satisfaction monitoring
Continuous measurement of customer satisfaction with, perception of, and loyalty to your company, your products and services. Analysis at desired intervals: monthly, quarterly, semi-annually, annually.
Net Promoter Score
Measurement of customer loyalty and willingness to recommend with NPS score.
Ad hoc studies
On specific topics with appropriate methods.
Methods
| Quantitative: | Written surveys, online surveys, interviews |
| Qualitative: | Focus Groups, interviews (half structured or in-depth interviews) |
services.
competitive intelligence
Well planned and properly conducted research on your competitors may bring you competitive advantage that matters.
Market and Industry monitoring
Continuous research und screening of open sources in your market environment.
Analysis at desired intervals: monthly, quarterly, semi-annually, annually.
Benchmarking
Comparison of products, services, prices and/or processes between your company and your competitors, best-in-class of your industry or cases in other industries.
Ad hoc CI Studies
Decision making support for special projects. Information regarding the near-term plans or long-term strategy of your competitors.
Methods
| Secondary research: | Desk research (open sources) |
| Primary research: | Interviews, observation, trade fair visits, mystery visits |
services.
market research
Goal of market research is early identification of trends, chances and risks in the relevant markets as well as findig and reporting useful information to support the decision making.
We do market research concerning different:
Target groups
Employees, suppliers, distribution partners, organizational members (associations, user groups)
Topics
Products, services, campaigns, promotions, ideas
Markets
Analysis covering selected market areas and branches.
Methods
| Quantitative: | Written surveys, online surveys, interviews |
| Qualitative: | Focus Groups, interviews (half-structured or in-depth interviews) |
services.
trend research
Trend Research describes changes and movements in all areas of society. Important for good trend research is the right way to connect and map the individual trend observations.
We provide summaries, presentations and workshops concerning actual and emerging sociocultural trends. General approach or customized for certain branches and/or consumer segments.
services.
project management
Do you need assistance in managing your projects? We help you to achieve your project goals within given schedule. Many years of practical experience combined with pragmatic approach bring as well small as bigger projects to a successful end.
Intelligence.
Intelligence covers all the available information about customers, competitors and the market environment. The information is relevant as soon as it is useful.
Intelligence Agent analyses the available information and reports the desired and relevant results customized for each client.
Together with you we define the best way to find the information you need and deliver the results within the agreed schedule. We offer good value-for-money and provide you with clear recommendations for your decision-making process.
Agent.
Intelligence Agent analyses the available information of customers, competitors and market environment and reports the desired and relevant results customized for each client.
Intelligence Agent at your service:
Maarit Seppä
- Sociologist, Master of Social Sciences
- Finnish and Swiss double citizenship, lives and works in Zurich, Switzerland
- Over 20 years of practical experience in customer, competitive and market intelligence as well as in trend analysis and project management, Certified SCRUM Master
- Founder and owner of Intag Intelligence Agent since 2002
- Pleased to tell you more of our projects, methods and references, if you would like to contact her at maarit.seppae@intag.ch
